Christmas merriment is met with fierce competition across London's department store windows each year. In 2017, Liberty's theme was inspired by the classical ballet 'The Nutcracker' — which was also showing at the Royal Opera House as part of their 2016 and 2017 programme.
BOUM entered to design and coordinate a special performance of The Royal Ballet's 'Nutcracker' for 300 VIP guests, to take place before the store opened to trade the morning of the anticipated Christmas reveal. We cleared the Liberty scarf hall and transformed it into a theatre with red velvet swags and a sprung floor, which we then tasked to restore before doors opened.
While the room was dressed, the audience was treated to an intimate and specially choreographed piece by some of the world's most notable ballet dancers — beautiful, historic, and remarkably one of a kind.
Liberty London and The Royal Ballet’s preview performance of ‘The Nutcracker’ to launch Christmas at the department store.