It's been written that Glenn Marten's Y/Project provides a certain cathartic release within the takes-itself-too-seriously fashion world. So, where better to show the AW17 menswear collection than Le Globo — an infamous old hip hop joint and, before that, socialist den.
BOUM accepted the environment, sticky furniture and all, and produced a show within the faded grandeur of the space. Music videos looped on plasma screens, lighting bounced off the disco ball, and guests sat on red vinyl reproduction Louis XIV chairs.
Obviously, the collection was a mix of Napoleon iconography and hip hop references; a hat tip to the new royalty. We intentionally designed the runway to be really narrow so, in the spirit of the club, models were squeezing past guests. And, so we could admit as many people as possible.