Sharon Wauchob
Autumn / Winter 17

Following an eminent SS17 show, which was the label's entry into London's schedule, BOUM continued a familiar storyline. Presenting for a second season at Saint Cyprian's Church, guests were given a solid point of reference, and the studio was able to refine the design without interrupting the narrative.

The label then had a chance to expand on its amalgamation of English and French dressing, without jutting off course.