Moon Choi
Fall / Winter 18

This season, Moon Choi again spoke to gender and identity through lovely tailoring.

She imagined a single figure standing by a window, unable to identify whether they were male or female, cast in two seperate lights.

Working with art directors Anna et Lucie, STUDIO BOUM designed an experience that showcased the collection in two fluid states: daylight and moonlight.

Within the Bowery's The Hole gallery, we created a clean domestic set that allowed for moments of light trickling though doorways, arches and windows, onto the models — connecting and emphasising messages of duality and beauty.