Maison Margiela MM6
Autumn / Winter 17

To invite guests into the precarious and rarely seen moments that precede a fashion presentation, BOUM conceptualised 'the day before, the day before'.

Mini tableaux depicting the collection design process revealed behind-the-scenes moments like sample-making in the pattern room, garments being screen printed, and the casting and shooting of the look book. The event satisfied a curiosity for followers of the famously secretive house.
AW17 fashion presentation – ‘The day before’ recreating realistic scenarios leading up to the London presentation day. Christies, London