Isa Arfen
Spring / Summer 18

Translating the collection's Wabi-sabi philosophy, translated as "the beauty of things imperfect impermanent and incomplete," BOUM took on full event production for the Isa Arfen SS18 fashion presentation.

We worked with Andrea Cellerino to develop a set within the Lancaster Rooms a Somerset House, toeing a line between minimal and lived-in. Relaxed choreography was performed by models in cool, wearable looks. And, together with Uberraum, we coordinated a live video to document the event.