Isa Arfen
Autumn / Winter 18

Elevating the storyline of our previous production for Isa Arfen's SS18 presentation, STUDIO BOUM developed the label's first runway show in full. Recognising the free and easy ethos of the brand, we worked closely again with set designer Andrea Cellerino to assemble a cluster of colourful school chairs, lounges, settees and side tables into a runway at Eccleston Place. The show's energy was warm and vibrant, brought to life with the soundtrack of steel drum performers playing 'Bohemian Rhapsody' and 80s acid house hit 'Voodoo Ray' — perfectly capturing the collection's amalgam of familiar vintage and cheeky-fun quirk.