Pitti Imagine

To launch a capsule Reebok collaboration at Pitti Immagine 7, BOUM developed a presentation that built on Cottweiler's SS17 day spa mood and the collection's references to holistic sports aftercare.

Typically offbeat, the showcase took place in the crypt gallery spaces of the Museo Marino Marini. Designed by Niklas Bildstein Zaar, who also effected the styling, the set was gently filled with mist.

Glass panels sectioned the space and allowed condensation to settle between models who were both standing and laying in zero gravity beds dusted with Sicilian rock salt.
BOUM provided production support for the Cottweiler X Reebok Pitti Imagine presentation. Museo Marino Marini, Florence.