Cottweiler's approach to sportswear is anything but an ordinary vision, so their presentation — staged within the Oasis Sports Centre — needed to manifest that.
BOUM developed three static scenarios, split across three squash courts, urged by a convergence of high tech modernism and the practice of a Hare Krishna consciousness.
The space was transformed with the collection's exploration of religious dress codes and soft furnishings in mind. The courts were fully carpeted and doused in a glowing pink hue, while the peaceful melodies of chants reverberated throughout.
Guests were required to first walk through a gym still open to the public, creating an unexpected and (dare we say it) immersive experience.
Design and production of the SS16 fashion presentation.
Oasis Sports Centre, London