Marking the beginning of our collaborative efforts with Cottweiler, as well as the recontextualisation of sportswear to luxury, BOUM's aim was to push the boundaries and possibilities with a strength that matched the label's.
Inside Alison Jacques Gallery, models stood atop filing cabinets surrounded by rubble, or in a pitch dark room illuminated by a scanning strip of white light.
From this point, our especial immersive experiences became popular and signature. In review, i-D wrote that Cottweiler was "fast becoming the unofficial curtain closer of London Collections: Men".
Design and production of the AW15 fashion presentation.
Alison Jacques Gallery, London