Nike
VaporMax, Salone Del Mobile

During Salone De Mobile, BOUM launched Nike's VaporMax in legendary form. The world's largest indoor skydiving facility, Aero Gravity, hosted the event — which felt more like a mini festival. A stage was elevated, food trucks were rolled in and bars stocked. All while skydivers proved just how lightweight the new VaporMax are, fitted and flying overhead in the wind tunnel.