The brief was clear: Eytys just wanted to throw a really, really good party to launch their really, really cool collaboration with Swedish rapper and internet heart-throb Yung Lean.
No special product displays were required for a decidedly established fan-base, just lots of booze and solid performances by Yung Lean and the Sad Boys crew.
BOUM hosted a dinner at The Richmond for Yung Lean and the Eytys fam, and topped it off with a VIP party — the guest list reading like a roll call for the current school of London cool kids, with Skepta marked as attending.
A dinner, party and performance to celebrate the collaboration between two great Swedish exports, Eytys and artist Yung Lean. Photos by Flo Kohl.
The Moth Club, London