Having rekindled the flame for shining, shimmering tailoring – burning so bright that Donatella Versace snapped him up for her haute couture — Michael Halpern wanted to tell a new story this season: inappropriate glamour.
To showcase sequinned garments intended for everyday wear, STUDIO BOUM sourced an abandoned office block at St Giles House in Soho. We worked with Shona Heath (Dior, Prada, Marni) to build a set that fused grit with glamour in a way that was unconventional and artistically interpreted.
Antique furniture was straddled by welded frames, and not-yet potted palms, television sets and windows were sheathed in pink plastic that was sheer enough to affect the lighting. Graffiti walls and a warehouse feel payed homage to his home town of New York, who he doesn't want to leave behind, and together we challenged his 'eveningwear' category in a way that felt punk and now.