Globe-Trotter
Spring / Summer 17

Surrounding a collection inspired by the golden age of travel, made prominent by a vintage hotel sticker print used throughout, BOUM created an in-store event at the Globe-Trotter flagship in Mayfair. Drawing from the inspiration of where we'd rather be — hopping islands warmed by sun and natural wonder — the collection was propped on islands of marble, exotic wood and coloured glass. Pilots were found at the bar, steering guests towards Gilpin's Gin, while a soundtrack by Rohan Bell-Towers gave them a ticket to the tropics.