Qasimi
Spring / Summer 18

With movement and freeing layers central to the collection, BOUM added a slight softness to the show space at The Store Studios on Surrey Street.

Opting not to impede on the masculinity and often-saturnine military references of the garments, shadows and dark silhouettes became features of the billowing parachute backdrop that initially concealed the models.

As guests entered, models marched though slits in the fabric and into the glowing presentation area — encouraging light and shade to swell around the room.