Qasimi
Spring / Summer 17

The Lancaster Room, a disused wing in the Somerset House, had not been open to the public before BOUM secured it.

Its raw, neoclassical architecture an interesting semblance for a collection the informs "Western military occupation, the loss of innocence, the building of a new city and mapping the future."

An undulating aluminium sand dune designed by Andrea Cellerino stood central to the SS17 presentation, sending ripples of light across the presentation.

Mimicking nicely not just the crinkle linen viscose garments, but also the backing film by Francis Wallis — which mixed news clips with underwater footage.
Event production for the SS17 fashion presentation. Lancaster Rooms, London