Acid camping was the inspiration for Cottweiler's AW17 collection, so BOUM set to turn a venue into something that mixed the staunchly artificial with the living world.
The venue itself on Lower Regent Street, owned by The Crown Estate — a space we secured free of charge through a partnership with The Crown. As guests entered, the room was in pitch darkness, guided by PR's fitted with head torches — an accessory repeated in the opening look.
The studio designed the choreography and closely assisted the design process with set builder Richard Whittle. Together, we fitted out shopping mall-style islands of greenery, as well as mirrored columns that reflected green strobe lighting, tying in the season's colourways and far-out mood.